Punctual As The Dead

The story

Not much comes back exactly when it says it will. The dead least of all — except once a year, when this crowd does, right on schedule, and gets a crown for the trouble. Turns out punctuality is its own kind of loyalty.

The tee

100% ring-spun cotton, 4.5 oz (153 g/m²); heathered shades blend in some polyester and keep at least 35% cotton. Tubular knit, no side seams, quarter-turned so nothing creases down the front. Unisex cut, tearaway label. (Nothing left to scratch at.)

The garments come from established North American and European apparel brands, and every tee is printed to order in Europe or North America, at whichever facility is closest to you.

Printed one at a time, direct to garment (DTG) — the ink sits in the fibre instead of on top of it, so the print stays flexible and won't crack. Best care: cold wash, inside out.