The One Nobody Admits To

The story

Nobody buys this one at the counter — they just happen to already own it. Torn, lurid, a little ashamed of itself and proud of it. The kind of taste you deny in public and defend at 2 a.m.

The tee

100% ring-spun cotton, 4.5 oz (153 g/m²); heathered shades blend in some polyester and keep at least 35% cotton. Tubular knit, no side seams, quarter-turned so nothing creases down the front. Unisex cut, tearaway label. (Nothing left to scratch at.)

The garments come from established North American and European apparel brands, and every tee is printed to order in Europe or North America, at whichever facility is closest to you.

Printed one at a time, direct to garment (DTG) — the ink sits in the fibre instead of on top of it, so the print stays flexible and won't crack. Best care: cold wash, inside out.