Wash Inside Out

The story

Two hundred washes should have finished it off. Instead the soft parts went first, and what's left refuses to give up. The label at the bottom still gives instructions — a little late for that now.

The tee

100% ring-spun cotton, 4.5 oz (153 g/m²); heathered shades blend in some polyester and keep at least 35% cotton. Tubular knit, no side seams, quarter-turned so nothing creases down the front. Unisex cut, tearaway label. (Nothing left to scratch at.)

The garments come from established North American and European apparel brands, and every tee is printed to order in Europe or North America, at whichever facility is closest to you.

Printed one at a time, direct to garment (DTG) — the ink sits in the fibre instead of on top of it, so the print stays flexible and won't crack. Best care: cold wash, inside out.