New Management

The story

Some nights the game changes on you and nobody sends a memo. One October the chaser becomes the chased, and the old rules stop applying. Best to keep running either way.

The tee

100% ring-spun cotton, 4.5 oz (153 g/m²); heathered shades blend in some polyester and keep at least 35% cotton. Tubular knit, no side seams, quarter-turned so nothing creases down the front. Unisex cut, tearaway label. (Nothing left to scratch at.)

The garments come from established North American and European apparel brands, and every tee is printed to order in Europe or North America, at whichever facility is closest to you.

Printed one at a time, direct to garment (DTG) — the ink sits in the fibre instead of on top of it, so the print stays flexible and won't crack. Best care: cold wash, inside out.